The Road to Magic Series
LESSON 1
Is The Price Right? Building Your Pricing Guide
In this 4 hour class we will go over the complete strategy on putting together your pricing guide. We will show you why you don't want to offer packages. We will also show you how the psychology works to show clients the value in your products.
Unlock the secret to pricing your photography just right, so your passion turns into profit. Whether you're starting to attract clients or ready to level up, our workshop will demystify pricing and give you the confidence to deliver your work to your clients.
In-Person Classes or Zoom
- Understanding the importance of a well-structured price guide
- Setting clear goals for your pricing strategy
- Identifying your target audience and market positioning
- Analyzing your costs and expenses to determine profitability
- Exploring various pricing models, such as hourly rates, packages, or a la carte
- Defining your photography services and product offerings
- Pricing for different photography niches (e.g., portrait, wedding, fine art)
- Considering competitive analysis and local market trends
- Crafting a pricing structure that balances profitability and client value
- Preparing for future lessons on pricing psychology and client communication strategies
In-Person Classes or Zoom
Completely Free!
This class is normally $199! It's completely free due to our sponsors!
Upcoming Online Workshops
Images from previous workshops